EFFECTIVE MARKETING & COMMUNICATIONS LEADERSHIP

Effective marketing and communication is key to growth. Organizations live or die by the caliber of their marketing leadership and execution.

Smaller businesses and organizations cannot afford a full marketing department that includes experienced management leadership as well as a team of experts across the range of tactical implementation such as digital marketing, web development, paid and organic social media, lead generation, marketing funnels and all the components that make up a successful marketing and communications strategies.

So how should smaller organizations scale so that they can grow and make a greater impact and achieve better results?

They can hire a part-time experienced marketing lead who can help them develop a strategy and organize the resources needed to execute. All the better if that leader has an experienced team and can easily bring in the experts needed to implement a successful marketing and communications strategies.

This makes it possible to have the marketing and communications department that can scale with your small or mid-sized organization?

When you need expert marketing leadership and services to accelerate growth, increase impact and improve results–but you’re not ready to hire a full-time Chief Marketing Officer / Marketing Director / Marketing Lead and/or grow your own full-time marketing department–our unique arrangement is the most efficient, innovative, and cost-effective solution for you.

A committed fractional CMO / Marketing Lead is a great solution to gain the marketing leadership you need with a lower level of cost, commitment and risk.

What is a fractional CMO?

A fractional CMO / Marketing Lead / Marketing Director is typically brought in to an organization or company to establish or lead your company’s marketing function on a part-time or short-term consultative basis. The fractional part means you get a senior marketing leader who’s fully-committed to your team, but not fully-burdened with executive-level costs.

Depending on your needs, you may work with your fractional CMO / Marketing & Communications Lead 10, 15, 20 hours a week or more. Then other companies will use the remaining fraction(s) of the weekly hours. Engagements are usually for six months or longer so that there is a high level of commitment to each other. Marketing strategies and initiatives need time to take shape. Six months to produce results is a good minimum to expect. The CMO / Marcomm Leadership part means you get deep marketing knowledge, an executive level partnership and an experienced leader who knows how to get things done.

A CMO / Marcomm Lead brings professional direction to your go-to-market strategy, implements best practices and establishes key performance indicators (KPIs) that drives business decisions for revenue and growth.

The concept of fractional leadership isn’t new. Small to mid-size companies have been using fractional team members for decades. Fractional CFOs and CIOs are common. Now, the concept successfully extends to your marketing function.

What does a FCMO do?

A Fractional CMO / Marcomm Lead can play a number of roles in your organization. They can fill a leadership gap when one marketing leader departs and you’re still in the process of hiring the right replacement. Those hires don’t usually come quickly, and your business can’t and shouldn't do without a lead for that long.

if you've outgrown your ability to progress with your own resources or if outsourcing the work to a range of freelancers is no longer attractive, a fractional Marcomm Lead can provide vision, strategy, and implementation for your marketing department as your small business grows into a larger one–without the cost of a full-time executive.

Or a fractional lead can come in when your current marketing isn’t working and you need to shake things up. Fractional CMOs can provide a new set of eyes on a problem, without any existing biases, but with fresh ideas for new opportunities for you to meet your target audience.